• Hermen Lutje Berenbroek

Sales pitch animation


NET2GRID offers a solution for energy insights and premium energy customer services by combining cutting-edge hardware, AI technology and sophisticated machine learning models.


During the first lockdown at the beginning of 2020, the CEO of NET2GRID approached me with a challenge. He had to present his company at a prestigious competition in the energy sector, the Free Electrons start-up competition. Due to the travel restrictions, he could not travel to give the pitch in person. We decided to produce a video in which we combined a presentation and an animation.


Within a week, we worked closely together to build the solution. We kicked off with an online workshop in which we co-create a content outline and script using MURAL. The next day my client records the script from his home with the only available camera during lockdown, his iPhone camera. Two days after this recording, the NET2GRID animation was ready to be submitted; no one ever left home!


Despite the constraints at that moment, I am proud that I could contribute to NET2GRID's contribution to the competition. With over 800 applicants from 86 countries, NET2GRID became one of the 15 finalists of the Free Electrons start-up competition 2020.




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Hermen Lutje Berenbroek

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