You need a guide,
not a guru


It’s true: The smartest person in the room is the room. I’m here to draw out your knowledge and lay it all out before you. So teams can explore, align and execute. I create tailored workshops based on your specific challenge. Once we’ve captured your solution, I bring it to life visually so you can communicate effectively.

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Hermen Lutje Berenbroek

Hermen is an accomplished design strategist. He has helped global organizations understand complex challenges, engage diverse stakeholders, and develop clear solutions for over a decade.

Before starting his label Artifizer in 2019, Hermen was design lead for Europe at XPLANE, a global business design consultancy. He worked hand-in-hand with clients in Europe, the United States, China, and the Middle East to craft compelling visual stories and effective communication strategies. Hermen also facilitated monthly workshops for creative and business communities in Amsterdam. 

Besides client work, Hermen volunteers regularly to use his skills and experience to create a positive impact. 

Photo credits: Victor Puig Costa, Domestika


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Hermen on Instagram