About Artifizer:
Less noise. More intent.
Most teams aren’t short on ideas; they’re short on alignment. Artifizer helps you cut through the noise, clarify what matters, and make strategy something people can see, believe in, and act on. We bring focus to complexity so your team moves with purpose, not just momentum.
Hermen Lutje Berenbroek
Hermen is the founder of Artifizer and a seasoned design strategist. He works with strategy, product, and transformation teams to tackle complexity through visual thinking and co-creation. With over 15 years of global experience, he has led workshops and strategic initiatives for clients in finance, tech, infrastructure, and the public sector.
Before launching Artifizer, Hermen was European design lead at XPLANE, the global pioneer in business design. He also trains professionals worldwide through his online Visual Thinking course and is a frequent keynote speaker on strategy, innovation, and collaboration.
Why work with Artifizer?
Strategic partner
Working with global senior leadership for over a decade ensures we address your challenge at the right level.
Global experience
With global clients across industries and regions, Artifizer provides insights and new perspectives to your challenge.
Recognized
Artifizer is a thought leader in Strategic Design. Over 10.000 students globally follow Hermen's online course.
Tailored Solutions
We create custom strategies that fit your unique challenges, ensuring relevance and impact.
Experience
