
About Artifizer
You need a guide,
not a guru

It’s true: The smartest person in the room is the room. I’m here to draw out your knowledge and lay it all out before you. So teams can explore, align and execute. I create tailored workshops based on your specific challenge. Once we’ve captured your solution, I bring it to life visually so you can communicate effectively.
Photo credits: Victor Puig Costa, Domestika
Hermen Lutje Berenbroek
Hermen is a design strategist specializing in fintech execution. Through clear, visual communication, he works with product leaders and executives to navigate complexity, align stakeholders, and turn strategy into action.
For the past decade, he has partnered with global clients across Europe, the United States, Africa, China, and the Middle East. Before founding Artifizer in 2019, Hermen was the design lead for Europe at XPLANE, a global business design consultancy.
Beyond client work, he provides training and runs an online Visual Thinking course, helping professionals and students structure and communicate ideas worldwide. He also volunteers his skills to drive a positive impact in the industry and beyond.

Photo credits: Victor Puig Costa, Domestika
Why work with Artifizer?
Strategic partner
Working with global senior leadership for over a decade ensures we address your challenge at the right level.
Global experience
With global clients across industries and regions, Artifizer provides insights and new perspectives to your challenge.
Recognized
Artifizer is a thought leader in Strategic Design. Over 10.000 students globally follow Hermen's online course.
Tailored Solutions
We create custom strategies that fit your unique challenges, ensuring relevance and impact.
Experience







