Ar·tif·i·zer: Noun. A person who is skillful or ingenious in devising ways of making things; inventor. A skilled or artistic worker; craftsperson.
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Hermen Lutje Berenbroek

Hermen is an accomplished design strategist. He has helped global organizations understand complex challenges, engage diverse stakeholders, and develop clear solutions for over a decade.

Before starting his label Artifizer in 2019, Hermen was design lead for Europe at XPLANE, a global business design consultancy. He worked hand-in-hand with clients in Europe, the United States, China, and the Middle East to craft compelling visual stories and effective communication strategies. Hermen also facilitated monthly workshops for creative and business communities in Amsterdam. 

Besides client work, Hermen volunteers regularly to use his skills and experience to create a positive impact. 


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“Do you want to take your ideas and make them punch?
Hire Hermen. He's an expert at turning complex, hard to unpack ideas into simple, highly relevant visualizations and concepts — he'lll take your project to the next level.”


Justin Owings,

Director of Content Strategy